Good for: Click fraud protection, white label reporting, ads optimisationĬlickCease offers the same type of service as PPC Protect but there are subtle differences. That’s 600 million searches to tap into for great opportunities to convert. While this isn’t specifically a Google Ads tool, it’s a great resource for ad inspiration.Ģ0% of the 3 billion Google searches conducted every day have never been seen before. People ask Google millions of questions a day and with a tool like this, you could answer them with your PPC ad. With Answer The Public, you get instant search insights straight from Google. Good for: Finding questions to answer, untapped keywords, opportunities to convert Answer The PublicĬost: Limited features for free paid plans start from $99 a month There’s also a negative keyword match tool to save your budget for keywords that aren’t duplicates. By knowing what they’re doing, it could help you make better decisions or emulate their success.īesides the Google Ads espionage, there are more generalised features like the AdWords Advisor that analyses the bidding history of your competitors and recommends profitable keywords you don’t have in your ad groups. Its Competitor Keyword Spy Tool lets you search for a competitor, download their keywords and see how many clicks they get and how much they pay for their keywords. SpyFu gets its name from the ability to “spy” on your competitors (legitimately of course). Yes, you read that last feature correctly. Good for: Keyword tracking, negative match recommendations, competitor research, spying tool It’s the smarter choice for Google Ads software 2. What’s more, Adzooma being free gives businesses the chance to reach more customers and build an online presence that will continue to bring them more success. Setting up campaigns is a breeze in the Adzooma platform, giving you time to work through the insightful recommendations in its Opportunity Engine, optimise your budget, and manage multiple advertising accounts in one screen. “Adzooma has demonstrated the product knowledge, technical expertise and drive to help their customers build online success through Google Ads.” In the words of Adrian Blockus, Head of Channel Partnerships at Google UK
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